This is a project that I worked on for Dunkin’ Donuts, one of our clients at Single Source. Dunkin’ Donuts is in the midst of updating their brand and store image, and they want to convey this to potential franchisees.

There were two separate parts to this project, a tri-fold that would be handed out initially, and then a folder with additional information for those prospects who were serious about investing in a Dunkin’ Donuts franchise (or five.) The tri-fold brochure was created first with the understanding that it would eventually be flushed out into a full folder information pack. The tri-fold is a perfect example of a design mis-hap that ended up looking great. I had the basic layout of the three inside panels in Illustrator, and then I imported the Dunkin’ Donuts logo. The logo was huge and covered the entire tri-fold. When I changed the removed the fill color and changed the logo to a white stroke, it looked great. My original plan was to scale it down, but I thought that the logo looked good covering everything except for the black text. It helped to unite the three main areas of the inside (brick, pink and orange.)

For the folder, I had planned on continuing this look on the outside, but someone else had the idea of showcasing the “D” door handle that would now be featured on the new stores. I threw a couple of effects on a “D” in Photoshop, and built the folder so that when you opened the “door” it opened up the folder. The outside of the folder looks somewhat like the outside of an actual Dunkin’ Donuts store, whereas the inside of the folder looks like the tri-fold brochure that has already been handed out.