This is a logo that I designed for GHF’s line of high-end, healthier-for-you line of frozen fish. This logo was a little tricky for me to work on because I am not a fan of eating fish. I just never acquired the taste for it.
I wanted to use a serif font because GHF was looking to promote an upscale product. This isn’t your standard fish sticks that you’d feed to a five year old. A high-end product should look more formal, thus the serif font. The underline helps to reinforce the importance of this product.The “C” has been modified to slightly resemble a fish hook. The name “Healthy Catch” already leads you to think that it’s probably a fish product, but the hook-like “C” further drives this point home.The blue in the logo is the same as the blue that is most often used in GHF marketing and sales materials. I had tried different versions with different shades of green and blue, but this shade of blue worked best with the black. It also helped to reinforce the ocean aspect of their product.