This was the second website that I built for the Boston baseball cap company named Twins Enterprise. I worked at Twins for 2 1/2 years designing baseball caps, websites and catalogs.

The first website that I designed at Twins was the first site I had developed using Dreamweaver. Before that I had been using Adobe GoLive. I’m glad that I made the switch before Adobe bought Macromedia and rendered GoLive useless. Back to the topic at hand, the first Twins site that I created showcased 13 different lines of caps that Twins was stocking for 2005. When they decided to pare down their line to four or five main lines, we decided to redesign the website. It’s been my belief that if you are going to have something that changes every year, you should change the look of your marketing materials. It should still have elements that carry over from one year to the next, but it reinforces that the customer is looking at something all new, not the same as what they looked at the previous year.

After a couple of false starts, the 2006 Twins website was to be site that mixes html and Flash. This gave me the opportunity to learn Flash. Much like Dreamweaver, I didn’t have anybody to show me how to use the program. It took a while to learn Flash, but once I cleared a couple of obstacles, everything started to move along.

The decision was made to have two different areas of the Twins website. In Stock items, items that would always be ready to ship, and Specialty items, lines of caps that were only available for a limited time. This side of the website was going to need constant updating. Once everything was in place, I set about designing the site. About 2/3 of the way through, a new edict was passed down that the Specialty side of the site was not going to happen. Also, I was to launch the website immediately. Unfortunately it wasn’t finished, and I was leaving for vacation the next day.

The site went live and I fixed a lot of it when I returned from my trip.

Both websites were leaps and bounds ahead of their predecessor. I also made the Flat Brim section look completely different than the rest of the site. These caps are aimed at a completely different market than the usual baseball cap buyers.

When you click on the image above, it will take you to a page that lives on my website. Any links that you may click on will bring you to the current Twins site. You may notice that some flash elements look different, and don’t behave the same way as the page I designed. After I left Twins, somebody went in and made some changes to the Flash buttons. Since this is not work that I did, I don’t want the credit or the blame for how the Twins site now looks.