Twisted Cycles is a motorcycle shop in Manchester, NH. I had some winter hats and baseball caps made up for them in the past. They were looking to make up some t-shirts and wanted to do something a little different. I designed a few different options, and sent over a PDF with two different designs. To my surprise, they ended up using both.

With the first logo, I was looking to incorpoate a couple elements that are commonly associated with motorcycles: flames and exhaust pipes. I also wanted to try to create the illusion of chrome shine. This is a modified Benguiat font. It’s not a “blocky” as motorcycle fonts usually tend to be, but I was looking for a font that has curves, but also has sharp edges.

With the second logo, I was looking for a more iconic, “T” logo.  This is a great example of how sometimes a design doesn’t work with one project, but then it can help inspire a project for a different client.  Parts of this logo were originally conceived for a different company’s new identity.  It was never presented because the logo was too “sharp” and didn’t embody what that company was trying to convey. But, when it came to Twisted Cycles, I took that failed concept, added and subtracted elements, and presented this new logo.