This is a logo that I came up with for a new initiative that The Lowell Five Cent Savings Bank was looking to institute. Every now and then, Lowell Five has a special offer for it’s customers. If they use their Lowell Five debit card at selected Lowell Five merchants (restaurants, stores, etc.) the customer will receive 5% back on their purchase. Lowell is a community where everybody knows and helps each other. The main idea that they wanted to convey is that it’s good to keep the money local, thus creating the Rewards program.

The top of this logo is the actual Lowell Five logo. They have other established brands that all reflect back to the main logo, either in typeface or the use of the L5 colors, green and purple. I tried to keep this logo in line with the previous brand logos.

This logo is a manipulated version of the font Bernhardt. Avenir was used for the “Keep It Local” part. The tricky part of the Lowell Five logo is that it doesn’t actually say that it’s a bank. By adding in the “$” at the end of Rewards, it helps to reinforce that this is some sort of money earning program. This logo works well because it not only establishes the basics of the program (that the customer get rewarded by keeping their money local) but it also tells you who is organizing the promotion (Lowell Five, of course.)