JB Sash & Door Website

JBSashFor nearly 70 years, JB Sash & Door has been selling quality windows and doors in Massachusetts. After participating in the Single Source Marketing Model, it was evident that JB Sash needed to refresh their online presence.

Since one of their primary products is windows, we needed to ensure that this would be a clean, bright website. The main feature of the website is the galleries that showcase all of the products that JB Sash has to offer. With that in mind, we worked out the architecture, breaking down the site by products, and then by brands.

We knew that the easiest way to show the many photos would be to use XML Flash galleries. This lead to one of the most difficult parts of the entire process: picking the photos. The account executive tracked down hundreds of photos from the manufacturers. JB Sash then picked out the best photos to be displayed on the site.

As if the galleries weren’t difficult enough, they also feature the ability to email the link to a friend. I set up individual forms for each gallery that a viewer could use to send the link to whomever they wanted. There are also several places on the site where a viewer can fill out a form and set up an appointment with a JB Sash representative.

Another area of the site that has garnered a lot of view is the video section. I wasn’t directly involved with the video testimonials, but those turned out well. It was my responsibility to get old VHS videos up on the site.  It was a bit of trial and error, but eventually I figured out the many, many steps involved.

All of these features are there to help gather sales leads which should, in turn, lead to additional sales.  Within the first 24 hours people were already submitting requests.

Once you take into account the number of photos on this site and all of the additional forms, this ended up being a large site. The client was great to work with and they trusted where we were going with the project.

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  • jimmacleod (Jim MacLeod)

    November 11, 2009 at 11:10 pm

    Twitter Comment... New blog post: JB Sash & Door Website creation - [link to post] - Posted using Chat Catcher ...

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